Sovereign Asset Management Limited (SAM) is the division of The Sovereign Group that provides investment advice and other asset management services to Group clients. Our goal is to help you grow your wealth, enjoy it and pass it on to future generations. SAM employs a professional approach to asset management.

Our focus is on leveraging the collective strength of our clients to access the very best banking services and investment opportunities available – and to negotiate the lowest possible charges – on behalf of our clients. SAM is not tied to any private bank or asset manager and is committed to delivering genuinely objective and impartial investment advice, as well as enhanced levels of oversight and security.

SAM never holds client money in its own name and funds are always lodged with universally recognised custodians. Our clients enjoy privileged access to many of the major names in private banking and asset management, often irrespective of their actual portfolio size. We leverage our client’s collective strength to secure the best terms and service levels for you.

SAMʼs services are divided into two segments – advisory and discretionary asset management. In both cases, SAM will first evaluate a client’s financial background, requirements and objectives before formulating appropriate investment and risk strategies.

• Working in an advisory role, SAM will assist clients to select appropriate banks and asset managers, effect account opening procedures and implement the agreed investment strategies. SAM will continue to monitor performance and will report to the client if it feels that a change in strategy should be considered. With the advisory approach, the client has however the final say in all decisions relating to their investments.
• Working in a discretionary role, the day-today investment decisions are delegated to SAM in close co-operation with the investment teams at the selected bank or asset manager. Clients will benefit from SAMʼs experience in addition to the investment capability, research and, of course, custody services of the selected bank or asset manager.

In both cases, this dual level of expertise and service comes at no extra cost to SAMʼs clients.

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SAM Brochure