James Elliot-Square

With over 25 years of experience across Sales, Advertising, Marketing, and Events in both Europe and the Middle East, James brings a commercially driven and client-focused approach to business expansion and growth.

Having been with Sovereign PPG Corporate Services for over eight years, he has led the Middle East function as Head of Department, guiding clients in successfully turning their regional ambitions into operational realities. He works closely with businesses to simplify the complexities of cross-border expansion, ensuring a seamless and efficient transition into new markets.

James has extensive experience across the GCC, with particular specialisation in the UAE and KSA. His expertise spans the full corporate lifecycle, from company incorporation through to ongoing compliance and operational support, including bookkeeping, tax filings, payroll, visa/PRO services, and regulatory legal requirements.

In his role as Commercial Director, James is responsible for driving revenue growth across the region, leading and developing the sales team, and contributing to the broader strategic vision of the group. Working alongside fellow directors, he ensures alignment across branding, communication, and service delivery to consistently meet and exceed client expectations.