Health intelligence start-up wins inaugural ‘Future Falcons’ event

P4ML, a data-driven health intelligence start-up, was announced as the winner of the inaugural AB Start-up Forum’s Future Falcons event as part of the Arabian Business Awards ceremony at Dubai’s Etihad Museum on 26 January. It secured a prize of AED250,000 in value of funding, mentoring, network and media support.

Dubai’s brightest entrepreneurs and investors gathered for a morning of masterclasses and expert techniques for start-up founders at AB’s Start-up Forum. The event concluded with an inaugural Future Falcon’s pitch where five start-up finalists competed for the prize.

Patrick Moloney, CEO and founder of P4ML, said that his company was planning to address the challenge of paediatric health, noting that one in three children will die before their fifth birthday because of a rare disease – and there are 300 million people worldwide living with a rare disease.

P4ML aims to deliver a diagnosis in a day for children with rare diseases and are currently piloting their technology with the Dubai Health Authority, but regional investors “weren’t biting”, and they had had to go back to the US and Europe for funding.

The other finalists were: Constal, a digital start-up focused on building a freelance marketplace for the construction industry; Procurified, a B2B platform aimed at connecting construction contractors with suppliers; Nuwater, a premium, sustainability-focused canned water company that aims to address the challenge of plastic waste; and EduPloyment, an edutech business aiming to educate, upskill and get blue-collar workers around the world hired.

The judges panel comprised Zahara Malik, CEO and co-founder of Grosvenor Capital, Genny Ghanimeh, founder and CEO of Mind Cloud Tribe, and Alastair Lidel, CEO and founder of The Private Investment Group.

Held in the Etihad Museum, which was built on the spot where the United Arab Emirates was founded on 2 December 1971, the Arabian Business Awards 2021 were designed to look back at the last 50 years and capture the excitement for the decades ahead with a day of insights and an evening of celebration.

Eighty companies were named as finalists across 10 industry categories, with two winners from each category being recognised either for excellence in their sector and their achievements over the last year.

The 10 winners of the ‘Five decades of success’ awards were: Emirates National Bank of Dubai (NBD), Khansaheb, Abu Dhabi National Oil Company (ADNOC), UAE Ministry of Economy, Abu Dhabi Ports, Emaar, Majid Al Futtaim, Careem, Emirates and Microsoft.

The 10 winners of the ‘Innovators of the future’ awards were: Sarwa, Al Shafar General Contracting (ASGC), Masdar, Dubai Tourism, Ahoy, Arada, Noon, AWS/Amazon, Kitopi and Virgin Hyperloop.

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