China Market Knowledge
Entering and growing in the China market can be a daunting and sometimes frustrating task for foreign-invested enterprises. The way in which a company’s management addresses these challenges is critical to success in this highly dynamic and competitive environment. Although hurdles will vary according to the specific company, sector and location, there are four key issues that are common to nearly all enterprises doing business in China:
Understanding opportunities and challenges within an industry, or those facing a specific firm, are necessary to make informed market entry or growth decisions. China’s rapidly changing economic environment, inconsistencies of interpretation and enforcement of regulations, together with the general lack of transparency, make understanding opportunities and challenges all the more daunting.
Sovereign China can provide an understanding of markets, competitors, distribution channels, as well as help identify and vet potential partners, and will substantially improve the chances of successful market entry for foreign investors.