Webinar – China 101: It’s not that big a step – An overview on market entry, corporate setups and the Jinan Innovation Zone

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Date: Tuesday 16TH MARCH
Time: UK 8.30 AM (GMT) / DUBAI 12.30 PM (GST) / BEIJING 4.30 PM (CST)

Under President Xi Jinping’s much-hyped ‘dual circulation strategy’ (DCS), China will depend mainly on “domestic growth” for its next phase of development.

China is the second-largest economy in the world, but while GDP per capita in the US is USD62,000, in China it is only just above USD10,000. This means that there is still huge potential for further internal growth. China is still, therefore, a place that businesses can enter to find the new markets they need.

Key take-aways for this webinar:

  • What you need to consider before deciding to come to China?
  • What practical options do you have for establishing in China?
  • Where in China should you, or could you, set up and does this matter?


Robbert Gorris, Director, Sovereign China

Robbert works with client companies to provide them with the market entry experience and strategy that they will need to set up in China successfully. He possesses a comprehensive knowledge of Chinese commerce that has been gained from over 10 years of working closely with SME’s seeking to enter the China market. Before joining Sovereign China, Robbert was General Manager at the Benelux Chamber of Commerce (BenCham) in Beijing, a non-profit organisation representing the interests of companies from Belgium, the Netherlands and Luxembourg in China.

Mark Ray, Managing Director, Sovereign China

With over 12 years of advisory and consulting experience in Asia and China, Mark has advised hundreds of Fortune 500 companies and SMEs across different industries on market entry, global corporate structuring and compliance. Mark drives the process of setting the correct strategic priorities and goals for his clients who, after consultation, become better equipped to operate in China’s highly complicated and competitive business environment. His prior professional experience encompassed both Fortune 500 companies and government organisations, including the US Department of Commerce, the Federal Home Loan Mortgage Corporation (known as Freddie Mac) and Bank of America.

Jan Menke Hopma, European Representative to the Jinan Innovation Zone

Jan connects European technology companies and institutes with companies and investors in the Jinan Innovation Zone (also called Jinan Hi-Tech Zone / Jinan Investment Zone), which was among the first batch of national-level hi-tech development zones in China. The Zone consists of 5 different industry parks – including the Qilu Software Park, the Smart Equipment City and the Airport Ecnonomic Zome – spread over a total area of 318 sq kms, and is now home to more than 50,000 companies. The capital of Shandong province, Jinan, is only 1.5 hours by train from Beijing and 3.5 hours from Shanghai. It is one of the main traffic and logistic hubs of China. The Zone provides foreign investors with a soft landing in the Chinese market and offers a variety of preferential policies.

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